Marketing tips
The Changing B2B Market Landscape – white paper
During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has significantly changed the way marketers and PR professionals are required to interact with their customers, prospects, and the media. As these marketing dynamics continue to change there is increased pressure on marketers to update their strategies.
This Ebook from Napier is designed to help PR and marketing professionals effectively leverage both new and traditional channels, in order to implement highly successful campaigns in a modern day B2B environment.
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FEATURES
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Pharmacoepidemiology: From Risk Profiling to Value Demonstration
In another of its expert practitioner Roundtable dialogues, Pharm Exec probes the changing role of the pharmacoepidemiology function as it grapples with the challenges of big data analytics, tightening drug safety requirements, growing post-approval study burdens, and payer expectations around the application of real world evidence to bolster the link between value and outcomes for new medicines. Experts from industry, CROs and academia weigh in.
Drug Adherence Update
In cooperation with our sister conferencing unit, CBI, Pharm Exec takes its annual look-see at the latest trends in promoting adherence to drug therapy. Case examples highlight best practices from individual companies along with new technological applications designed to make the act of compliance around the daily pill easier for patients.
China Rising
A major global executive recruitment firm provides a closer look at how big Pharma is working to bolster its shaky reputation in what will soon emerge as the world’s single largest market for medicines. The focus is on building a strong, China-centric Public Affairs function and the capabilities required to navigate successfully through the dense thicket of rules – written and informal – that increasingly set the terms for competitive market advantage.
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