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March 1, 2019
 
Weed out price shoppers and find serious patients
When it comes to the challenges of running a medical practice, most physicians will agree that price shoppers are among the most frustrating. However, just because someone asks about price, it doesn’t necessarily make them a “price shopper.”
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To be open 24/7 or not to be? That is the question.
image description here With the over-saturation of cosmetic-based practices within all markets, practice owners are continually looking for new ways to maintain their patient base and keep them engaged. An online store could be a great option to generate revenue and maintain patient interest.

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Stop discounting, start cross-promoting
image description here While offering large discounts will likely bring in a few people, perhaps even a lot, rarely will it have any real impact on your sales in the long run. It is time to turn your focus towards a different model: the cross-promotion.

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The Aesthetic Guide and The Aesthetic Channel editor, Erin Velardo at erin.velardo@ubm.com
 
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