Special Report

6 great ways pharmacists can use social media

Social media — whether blog posts, Facebook announcements, or Twitter messages — have become great tools for communicating and engaging with colleagues and patients.  Pharmacists and pharmacies can gain from using social media, but they must be aware of the potential risks.

Compared to other forms of marketing, social media can give a pharmacy a long reach for very little money. Accounts on many social media networks are free.

OTHER COVERAGE

• VIDEO: How independents can reach customers through websites and social media

• Nine users for pharmacists to follow on Twitter

• The role of social media in pharmacy practice

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