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Pharm Exec Picks is a biweekly eletter that delivers the most popular news and articles from the pharma space and highlights what's trending on social media.

Top 5 Stories :
Are Times A-Changing for Drug Marketing?
Less restrictive rules on drug advertising and promotion may be emerging from FDA, as the agency responds to high court decisions questioning government actions that curb communications, particularly truthful statements.
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Rare Disease Week: Progress, But Still Very Few Treatments
We have “Rare Disease Week” when advocates come by the hundreds to speak to legislators confident that they represent 30 million Americans and 350 million people worldwide.
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Digital Marketing According to HIPAA
How pharmaceutical companies can break through regulatory constraints to create personal, audience-driven marketing content Read more.
Pharm Exec's Emerging Pharma Leaders 2015 — Nominate Now
Pharm Exec is looking for the fresh faces of pharma leadership. And we'd like your input! Tell us who you think should be included as one of Pharmaceutical Executive's 2015 Emerging Pharma Leaders.
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Supply Chain Analytics: Pharma's Next Big Bet
Market headwinds include a staggering number of mergers and acquisitions; additionally, big Pharma continues to face an increase of drug patent expirations and downward pressure on profit margins.
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Best Practices in Social Listening: Life Sciences
The Life Sciences space is incredibly competitive, but also incredibly cautious. It's this cautiousness that has slowed the adoption of social media. However, patients and healthcare providers both rely on the web for information. They want to research and learn independently.
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Trending on Social Media :
Five Indispensable Lessons from SXSW
Some of those failures were enlightening, with speakers sharing what they learned in the process of attempting something difficult or creating something new — that the humbling experience of failure was essential to their ultimate success.
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Data is Now the Key to Marketing
The pharmaceutical industry is faced with the enormous challenge of developing marketing strategies for both digital platforms and print in a highly regulated environment.
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Our Love Affair with Buzzwords
 From Value Added "Beyond the Pill" Patient-Centric Services to Integrated Multichannel Customer Centric Closed Loop Marketing, it often seems we spend more time marketing our own innovative ideas than actually innovating for patients, caregivers, and healthcare professionals.
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