Pharm Exec Picks is a biweekly eletter that delivers the most popular news and articles from the pharma space and highlights what’s trending on social media.
Syncing Personalized Medicine and Marketing
The new generation of individualized treatments will require life sciences companies to evolve how they reach and educate the healthcare community. Matt Wallach asks, are your commercial operations up to the task? Read more
China: Present for the Journey
For big Pharma, disciplined commitment to local engagement in China begins with a strong government affairs (GA) organization managed by top local talent. Here are five steps to building a world-class GA function in China. Read more
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Biotech Positioning for Boom Times and Beyond Pharm Exec sits down with prominent biotech investment strategist, Tony Gibney, to better gauge today's state of play in this critically innovative segment of the life sciences industry. Read more
India Reports Surge in Pharma Market The India Brand Equity Foundation (IBEF) reports that the Indian domestic pharma market is estimated at INR 90,400 crore (US$ 15 bn), ending FY15 with a growth of 12%. Read more