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In this ISSUE

Is the Hatch-Waxman System Broken?

Market Access Reinvented

What the Drug Industry Stands to Gain or Lose from Brexit
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Washington
Is the Hatch-Waxman System Broken?
It is our opinion that the HW system is indeed broken and a rebalancing of the interests between generics and research-based companies is necessary.
... /Read more/
Marketing & Promotion
The Creative Impulse: Defending Pharma and Health DTC
The gravity of their position is why so many pharmaceutical companies call on advertising agencies that are well-versed in the art and law of healthcare advertising.
... /Read more/
Calendar
/ PCC 2016, Pharmaceutical Compliance Congress /
 
/ IRT Europe, Interactive Response Tech in Clinical Trials /
 
Market Access
Market Access Reinvented
Steps to make patient access center to a product’s value chain.
... /Read more/

Europe
What the Drug Industry Stands to Gain or Lose from Brexit
It's the most obvious question for every pharmaceutical executive — and it’s the question no-one dares to answer: what happens if the UK leaves the EU?
... /Read more/

Sales & Marketing
Reaching the Unreachables
The modern sales and marketing approach has evolved to allow agile commercial organizations to orchestrate delivery of on-demand resources to once unreachable physicians.
... /Read more/

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