PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

IMS and Quintiles Announce Merger

Fighting Cancer, John Wayne Style

Sanofi’s Letter to the Medivation Board

Cover Story

2016 Brand of the Year: Cancer Standout Opdivo

Pharm Exec’s 10th annual Brand of the Year has raced into the lead position in the treatment-shifting immuno-oncology space.
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Watch this brief video to hear how trusted case managers can drive patient adherence and better outcomes using in-home education and tele-health support.

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Reputation

Pharma Under Fire for Driving “Opioid Abuse Epidemic”

Policymakers seek to limit prescribing while also encouraging innovative R&D.
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Calendar

/ FMV of HCP and Investigator Payments /

/ Electronic Benefit Verification & Information Exchange Summit /

/ Bio/Pharma IT Governance and Cybersecurity Summit /

/ 18^th Annual Medicaid and Government Pricing Congress /

/ 7^th Annual West Coast Forum on Transparency and Aggregate Spend /

/ Indication Expansion and Drug Repurposing Summit /

Pricing and Reimbursement

Pharma’s Big Push for Value

A “how to” primer for life sciences companies on applying end-to-end evidence strategies in demonstrating product value.
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Technology

Alphabet’s Health Care Laundry List

When an 800-pound gorilla stakes a claim in an industry sector, the incumbents sit up and take notice—particularly when the gorilla is the parent company of Google.
... /Read more/

Opinion

Facebook’s New Algorithm: Attention, Engagement and World Domination

Facebook is the number one social-media network for businesses. Peter Houston asks, How can pharma stay relevant in the feed?
... /Read more/

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