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In this ISSUE

Digital Health: Gaining a Competitive Advantage

Patient-Centric Care: It's Not Just About the Medication Anymore

Tackling the Prior Authorization Challenge: A Critical Task for Pharma

Regulatory Affairs
Roll Up! Another European Drug Pricing Spat!
The external reference pricing circus has rolled back into town, promising another great European show. The fight-back comes via one of Europe's most obscure bodies, the European Integrated Price Information Database—better known as Euripid.
... /Read more/
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5 Benefits of Liquidating Your Fleet Vehicles
On the surface giving your sales reps vehicles might seem like a great idea, but in fact there are many issues hiding in a fleet program. Is your fleet program a money pit? Reimbursing for business mileage is an alternative that not only pays off for you but for your sales reps too. Discover the 5 benefits of transitioning from a fleet to vehicle reimbursement.
Emerging Markets
The New Age of BioDigital Pharma
It's no longer sufficient for a pharma to develop better products or even build simple apps. The industry increasingly needs to create sophisticated predictive algorithms to maximize the ability of its products, write Tom Agan and Fred Geyer.
... /Read more/
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2017 Real-World Evidence Benchmark Survey
Deloitte's 2017 Real-World Evidence Benchmark Survey shows that life sciences companies are making some progress in using RWE but still have opportunities to expand applications across the value chain, consider new channels to access RWD, and improve their overall capabilities.
Explore this research Today!
Marketing and Promotion
Marketing in the Social Media Stream: The Solution is Personal
Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.
... /Read more/
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Winning the RAT race: A new Center of Excellence to drive development of regenerative medicines
On Demand
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Pricing and Reimbursement
Measuring the Value of Prescription Drugs
Payers and pharma companies seek outcomes data for evidence-based reimbursement deals.
... /Read more/
Marketing and Promotion
Merck's Latest Shot Against Shingles
New DTC campaign for its vaccine Zostavax uses a more serious, personal messaging approach—as pharmas look to close the conversation gaps between patients and healthcare providers.
... /Read more/
Calendar
 
/ Bio It World Conference & Expo '17 5/23-5/25 /
 
/ The American Biomanufacturing Summit 5/23-5/24 /
 
/ Real-Time Benefit Check & ePrior Authorization 5/23-5/24 /
 
/ 8th Annual West Coast Forum on Transparency & Aggregate Spend 5/23-5/24 /
 
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Talking the Patients' Language – the importance of effective, patient-centered engagement
Live Webinar: Tuesday, June 6 at 8:00am EDT
Register now
 
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