PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

Defending Drug Prices: Successes Must Sustain the Futures

Beyond KOL Marketing: Tapping Digital Opinion Influencers

Pharm Exec's 2017 Pipeline Report

Marketing

Decoding the Disruption: Making Meaningful Marketing Out of Top Trends

Separating the meaningful from the merely novel, Bill Drummy outlines his Top Ten digital marketing trends for 2017.
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The Changing Market for Drugs to Treat Orphan Diseases
Live Webinar: Tuesday, July 18 at 10am EDT

Regulatory

Biosimilars Overcome Hurdles, Move into Mainstream

The FDA ruling that exempts biosimilar makers from waiting an extra six months after approval to distribute a new product should help overcome delays in future biosimilar sales, writes Jill Wechsler.
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Through the Patient's Eyes - Needs, Behaviors and the Science Behind it All
On Demand

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Industry Trends

Pharm Exec's Top 50 Companies 2017

Pharm Exec's 17th annual listing of the top biopharma players paints a stable picture of performance for the usual placeholders, but change and disruption to current business models could upend positioning in the years ahead.
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Launch Excellence V: Surviving and thriving in a specialized world
On Demand

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R&D

Could Valeant Pharmaceuticals Have Gifted Teva its “Biggest Commercial Hope”?

Intellectual property analysis of one recently approved drug shows how Valeant might have missed out on at least one vital acquisition opportunity. Duncan Clark reports.
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Market Access

Executive Roundtable: Where is Your Physician?

A panel of biopharma executives discuss market access and the changing dynamics in reaching physicians and healthcare professionals.
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Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus
Sponsored by TrialCard

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Calendar

/ Bio/Pharma Strategic Portfolio Management Summit 8/8 /

/ 11^th Annual Forum on Transparency & Aggregate Spend 8/14-8/16 /

/ Patient Journey Mapping: From Diagnosis to Treatment 8/15-8/16 /

/ Reimbursement and Access 8/15-8/16 /

Coming to terms with Patient Centricity
On Demand

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