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In this ISSUE

Loss of Exclusivity: Strategies to Maximize Product Value

Branding: When One is Not Enough

Who Will Win the Race to Treat NASH?

Emerging Market Dynamics
Abbott: Why Branded Generics Matter
Andrew Lane, EVP, Established Pharmaceuticals at Abbott, tells Pharm Exec how understanding emerging market dynamics can explain why branded generic medicines are important.
... /Read more/
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No Cancer Left Behind: Drug Combination with Device Aims to Improve Cancer Outcomes
Innovation in oncology abounds, including innovations from surgery to therapeutics. During the initial cancer surgery, comprehensive removal of cancer cells improves patient outcomes. In this Q&A, Lumicell CEO Kelly Londy discusses new drug-device technology and clinical studies for a range of cancers to minimize the need for re-excisions – and the associated impact on cancer recurrence rates, complications, costs, and quality of life for patients.
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Social Media
Pharma Can Solve the Social Media Adverse Events Reporting Problem and Stop Worrying
Organizations can now confidently leverage social media and messaging platforms to market and share content, writes Dawn Lacallade.
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GDPR: Implications for the global Life Sciences industry
Live Webcast: Wednesday, December 13 at 2:00pm EDT
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Science
Pragmatic Therapy: Balancing Innovation, Cost, and Care
Is spectacular science enough to guarantee success for new drugs? Not anymore. Therapy must now be “pragmatic”—embrace science and then goes beyond to consider real-world evidence and application.
... /Read more/
Industry Trends
Taking Command of Strategy Execution
Mark Bouch, Stephen Bungay, and David Roblin outline how the technique of “mission command,” a military approach to setting direction and executing strategy, could be used by pharma to address rising R&D costs and complexity.
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Marketing
Multidisciplinary Care Teams: Challenge or Opportunity?
Abigail Bernardi explains how a better understanding of connections among practitioners on care teams can help sales reps build relationships while benefitting a company's marketing efforts.
... /Read more/
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New Video Series! COMMERCIAL INSIGHTS into DIGITAL TRENDS
In this video series, produced in partnership with Veeva Systems, Pharmaceutical Executive speaks with biopharma and industry experts about the future of life sciences commercial capabilities and the hottest trends affecting this important market segment. Filmed live at the 9th Annual Veeva Systems' Global Commercial and Medical Summit.
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Calendar
 
/ Patients as Partners Europe 2018 1/23-1/24 /
 
/ Speaker Programs 2018 2/7-2/8 /
 
/ 14th Annual Pharma Forum 2018 3/25-3/28 /
 
/ Pharma Marketing Summit 5/10-5/11 /
 
 
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