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In this ISSUE

The Power of MSL Authenticity

Branding: When One is Not Enough

Country Report: South Africa

New Feature
The Pharm Exec Podcast: Episode 1
In the first episode of Pharm Exec’s new podcast series, the editors talk about the expected pharma trends for 2018 and reflect on key takeaways from recent high-profile conferences.
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CRO Consolidation: A Sinister Threat or Windfall for Pharma?
Live Webcast: Tuesday, March 27 at 1:00pm EDT
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JPM Healthcare Conference
JPM 2018 Insights
Marc O’Connor discusses healthcare services, provider integration, and more insights from the 2018 JP Morgan healthcare conference.
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The Rare Disease Revolution
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EU Legislation
European HTA is On Its Way—At Last
Reflector reports on the EU’s legislative move to push the fifty or so national and regional HTA organizations in Europe towards greater cooperation.
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Marketing
How to Build a Marketing Plan for Ultra-Rare Disease Products
Molly Harper, Vice President of commercial development at Akcea Therapeutics, outlines best practices for this unique group of therapies.
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Emerging Markets
New Opportunities in Emerging Markets
Rachel Howard makes the case for pharmaceutical companies to include the developing world front and centre in their vision.
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Calendar
 
/ PAP 2018 - 19th Annual Patient Assistance and Access Programs 3/6-3/7 /
 
/ Life Sciences GDPR Prep Forum 3/12 /
 
/ Pharmaceutical Compliance Congress Asia 3/13-3/14 /
 
/ ADF 2018 - Abuse Deterrent Formulations Summit 3/13-3/14 /
 
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Maximizing Medical Affairs Impact through Strategic Alignment and Collaboration: Best Practice and Live Benchmarking
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