Webcast Creative Brief:

Going beyond the pill: how mHealth enables Intelligent Pharmaceuticals

KEY ISSUES FOR DISCUSSION

It is a challenging time for the pharmaceutical industry with competition, price pressure and ever increasing costs in R&D. There has never been a more critical time to engage with the 'customer'. Mobile Health or 'mHealth' offers the industry an opportunity to engage in multi-layered personalised solutions that will support patients in the real world. Through these adaptive solutions pharmaceutical companies can not only improve medication adherence, but also facilitate patients to change behavior, thus improving health outcomes and overall quality of life.

• Why mHealth is essential in order to provide payers, providers, and regulators with a better understanding of the patient experience and perspective to improve a product in the marketplace.
• How the use of multi-modal, adaptable technologies can be combined into personalised solutions for patients, carers, and sponsors
• How a major global pharmaceutical company views the need for 'Intelligent pharmaceutical' to for the future of the industry
• How 'Intelligent Pharmaceuticals' can advance global pharmaceutical companies and create a future that goes 'beyond the pill'

Key Learning Objectives:

• Understand how uniquely adaptive solutions can be designed for disease/ condition specific areas to focus on delivering the right patient behaviour changes
• Be inspired by the experiences of pharmaceutical organisations in improving health outcomes through mHealth programs.
• Build a picture of what Intelligent Pharmaceuticals can do for a leading global Pharmaceutical Company

WHO SHOULD ATTEND

Should you not be able to attend the webinar, if you preregister you will receive the archived link 24 hours after the live broadcast.

Sponsored By:

Speaker:

Mark Brincat, Director of Product Strategy and Management
Matthew Bonam, Pharmaceutical Project Director