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Video: Why competition drives innovation in the optometric marketplace
image description here Scott Schachter, OD, explains why competition in the optometric marketplace drives innovation, lowers prices, gives more offerings, and provides better ways for ODs to treat patients.
Find out
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Blog: Too many cooks in the kitchen spoil the broth
image description here Michael Brown, OD, recounts the tale of two relatives crossing state lines for multiple diagnosis referrals, and explains why eyecare professionals should be doing more to maximize their patient care.

Learn why
 
Blog: How to calculate your compensation as a practice owner
image description here New blogger Mick Kling, OD, explores the common financial traps ODs fall in when operating their practice, and how practice owners can determine how much to pay themselves.

Read how
 
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Blog: Mission statement is key to a successful practice
Branded vs generics: You make the call
 
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Experts offer advice on fitting, pricing daily disposables
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JOB LINKS
 
 
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