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Indispensable
Optometry Times Ophthalmology Times

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OptometryTimes.com
OphthalmologyTimes.com

September 15, 2011

Frame of Reference

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Industry News

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Dispensing News

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Latest Products

A modern classic
Summer collection juxtaposes metal, acetate

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Baumvision has released its Summer 2011 eyewear collection that is a convergence of classic eyewear shapes and modern panache. With a focus on textures and metal overlays, the frames feature combinations of multi-colored, complimentary hits of enamel, and detailed angular metal insets.

Highlights of the collection include the New Millennium Tortoise, a semi-transparent mottled amber and dark brown that creates light and dark ripples for a bold, yet understated, classic look. The Matte Black and Matte Brown/Orange colorations feature a non-glossy finish that gives a dark luster to the frames. The feminine My Excuse to Travel (pictured) is a sharp-angled, cat-eye frame with etched metal insets accented with colored enamel.

Last but not least, the Limited Edition Pearl Series in Brown/Gold Pearl, Sea Green/Pearl and Grey/Pink Pearl features multi-layered, pearlescent acetates with mirrored lenses. www.baumvision.com/paulfrank

Youthful flare
Trendy and sporty new styles for kids

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Viva International Group presents five new releases to the SKECHERS Kids Eyewear collection this summer. The 2 new styles for boys and 4 new styles for girls feature a youthful blend of artistic details and sporty accents. Two-tone colors add more excitement to these new styles. Spring hinges offer additional comfort and support on most of the new styles, which are available in eye sizes ranging from 45 mm to 48 mm.

The new optical styles for boys are designed for their active lifestyle. Double injected rubber temple tips on model SK 1029 provide a sporty look with the added benefit of comfort and fit. Model SK 1036 reflects a racing theme and features a raised logo and racer stripe detail with a tread-like pattern laser-etched on the end pieces. Two-tone colors add more excitement to these new styles.

Four new styles for girls are both fun and trendy. A flower and butterfly detail playfully accent a metallic logo banner on the handmade acetate temples of models SK 1502 and 1503. Model 1502 features a metal front in satin finishes, including blush, teal, plum and violet, while model SK 1503 features a handmade acetate front in chic colors, such as light purple, midnight blue, magenta and teal. Colorful glitter hearts highlight the metal temples and tips of models SK 1504 and SK 1505. Model SK 1504 features a metal front in a satin finish, while model SK 1505 features a handmade acetate front in a mix of vibrant colors, including pink on orange, berry on purple and purple on magenta crystal.

Contact: Viva International Group, Somerville, NJ; 800/345-VIVA or www.vivagroup.com

Her main squeeze
Women’s sunwear is comfortable, functional

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Kaenon Polarized announces its newest women’s piece, Squeeze, which perfectly complements an active female lifestyle. Crafted specifically for petite-to-mid-sized female faces, the well-styled, wrapped 8-base frame looks and fits as well as it functions. The company’s ultra-lightweight, patented SR-91 polarized lenses, which come standard in all pieces, provide visual clarity, impact-protection and glare reduction. All SR-91 polarized lenses are available in a variety of purpose-built lens tints and Light Transmission Levels, as well as in Single-Vision and Freestyle Progressive prescription options, using Kaenon-pioneered digital backside surfacing technology and software.

The two unique hand-painted color treatments, Passion Tea and Smoky Topaz, and the traditional Black, retail at $219-229 and are Rx-adaptable through Kaenon’s optical retail network.

Contact: Kaenon Polarized, Newport Beach, CA; 949/574-7918 or www.kaenon.com

California dreamin’
Beach-inspired men’s performance frame

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Inspired by the Southern California beach lifestyle, Kaenon’s newest men’s piece, Trade, offers the coverage, fit, comfort and performance Kaenon Polarized is known for, in a tall, boxy frame design laced with California soul. Trade fits a broad range of face shapes and head sizes due to its 8-base wrapped frame geometry and temple design. Its frame face tapers into sculpted temples that end with ergonomically engineered load-spreading temple tips, fusing an intuitive design-sense with functionality. Variflex nose pads anchor the frame securely, offering a slip-free experience, so the frame remains comfortably in place. Kaenon’s proprietary SR-91 polarized lens combines superior optical clarity, impact-protection and glare reduction all in one ultra-lightweight material.

Accented by angular lines and maximum eye coverage, Trade is an ideal cross section of performance frame engineering and subtle, beach-inspired design for the everyday man seeking protection, function, and good looks. Trade in matte black is pictured.

Contact: Kaenon Polarized, Newport Beach, CA; 949/574-7918 or www.kaenon.com

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Ophthalmology Times and Optometry Times Staff

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