Top Story
FDA Stalls on Sponsor Communications Policy Update
After months of anticipation, pharma marketers continue to wait for FDA to address options for updating its policies governing sponsor communications involving unapproved drug uses. FDA officials said more than a year ago that they would hold a public meeting to discuss agency policy related to industry “speech” on regulated products. That event now appears on hold, writes Jill Wechsler
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Social Media
Tweets ‘n’ Drugs ‘n’ Rock ‘n’ Roll
Peter Houston was surprised to find himself discussing Turing Pharmaceutical’s Daraprim pricing strategy in the offices of ClassicRock magazine last month. Such is the power of social media, the controversial price hike even impacted a punk record label
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Pharmaceutical Executive E-Book – Coming November 2015: Securing the Global Supply Chain: Strategies for Operational Excellence
Key Topics include:
- Compliance Groundswell: What are the New Rules and Regulator Expectations?
- Global Dynamics of Risk: Can Technology Keep Pace?
- Benchmarking Best Practices: Upgrading Company Performance Culture
- What’s Ahead: How Logistics and Distribution Science will Shape Tomorrow's Supply Chain
 Contact your sales rep for more information and to secure your sponsorship. |
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Patients
The Paradox of Disease: Pointers for Better Patient Centricity
As pharma continues to move towards "beyond the pill" strategies, better understanding of patients' sometimes paradoxical view of disease can help lead to strategies for helping them live more productive lives, writes Nick Hicks
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Event
ThinkLive: The Importance of Forward-Facing Collaboration
AmerisourceBergen convened a crowd of more than 500 industry executives from seven countries for its ThinkLive2015 annual summit earlier this month. The theme was the vital importance of forward-facing collaboration with pharma and others to address changing market conditions in health care
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 //SCORR Marketing (Kearney, NE) appointed Anne-Marie Hess as Senior Strategic Advisor.//Systech International (Princeton, NJ) named Darryl S. Brown as Vice President of Global Strategic Marketing.//Pilgrim Quality Solutions (Tampa, FL) today announced the appointment of veteran software and marketing executive Bill Clark to its Board of Managers.//Diadexus (South San Francisco, CA) appointed Jonathan Ruais Vice President of Marketing.// |
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December 2–3: Publication Planning
Philadelphia, PA
January 28–29, 2016: 11th Summit on Biosimilars
Alexandria, VA
February 23–24, 2016: Oncology Commercialization and Market Access
San Francisco, CA.
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