| December 30, 2015 | ISSUE NUMBER 28 VOL 1 |
Top Story
Marketing Curative Therapies: Are We Ready?
In the past, critics claimed the industry could not develop a cure because it would “break the business health maintenance model.” However, as pharma stands on the precipice of a new era with a new definition of “cure” emerging, these critics may be right and wrong at the same time, writes Eric M. Bachman
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Event Round-Up
TEDMED 2015
Three days at TEDMED has convinced Bill Drummy that a dramatic shift in the definition of what's possible is not only re-energizing, it can also help you approach your biggest problems in ways you would have never otherwise considered
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Value
The Payer Perspective
Payers, physicians, patients, and pharmaceutical companies each use a different lexicon when defining and discussing value. But can we use a broader understanding of stakeholders' definitions to support new commercial engagement approaches? The answer is yes, writes Susan Abedi
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Value
Seeing Through Physicians’ Eyes: Three Priorities for Pharma
Physicians who show true empathy for their patients tend to have better outcomes. Their patients stick to treatment plans, heal faster, and have fewer hospital readmissions. The same principle applies to pharma companies trying to market to physicians, write Pratap Khedkar and Malcolm Sturgis.
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 //Novavax (Gaithersberg, MD) appointed Mark Twyman as Vice President, Marketing.//Promex (Santa Clara, CA) hired Rosie Medina as Director of sales and Marketing.//The United States Pharmacopeial Convention (USP) announced that Salah D. Kivlighn, Ph.D., has assumed the role of Senior Vice President, Strategic Marketing and Program Operations (SMPO).//Tergus Pharma (Research Triangle Park, NC) hired Michele Nathan Borek to head its sales and marketing efforts.// |
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January 28–29, 2016: 11th Summit on Biosimilars
Alexandria, VA
March 22–23, 2016: 9th Annual Oncology Commercialization and Market Access
San Francisco, CA.
June 21–22. 2016: Pharmacy Channel Strategies for Specialty Products
Philadelphia, PA.
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