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In this ISSUE

Presidential Candidates & Rx Policy

Harvard Business School's Precision Trials Challenge

Feeling the Heat: Pharm Exec's 2016 Industry Forecast

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Top Feature
Pharma Smackdown on Capitol Hill
Valeant and Turing's fuzzy explanations of pricing practices to the House Oversight and Government Reform Committee last week cast a shadow over the broader industry, writes Jill Wechsler
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Event
A Closer Reading of the 2016 JP Morgan Investor Conference
William Looney identifies three areas where the insular, often maladroit tone of the industry-investor dialogue may be morphing to something more grounded in the larger societal context of healthcare
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Digital Pharma & Marketing
The Digital Platforms That Will Stick Around
Where pharma marketers may fear to tread, general marketers rush in to bet on the latest rising star without a clear idea of where it’s heading. Peter Houston reviews the digital channels that look likely to still be around by the end of the year
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Digital Pharma & Marketing
mHealth: Trendy or Revolutionary?
Jeff Daurity looks at the how the products unveiled during the Digital Health Summit at the 2016 International Consumer Electronics Show offer new insight into health patterns and future outcomes
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Forecast
Pharm 2016: Hot Topics, Burning Questions
Pharm Exec Editorial Advisory Board member Cliff Kalb poses some of the pertinent questions he expects the pharma industry will be asking this year, from healthcare convergence to georgraphic opportunities
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Calendar
/ February 18–19: Bio/Pharma Social Media and Digital Platforms /
Philadelphia, PA.
/ February 23–24: Speaker Programs 2016 /
Philadelphia, PA.
/ March 15–17: eyeforpharma 2016 /
Barcelona, Spain
/ April 18–19: IRT Europe — Interactive Response Technologies in Clinical Trials /
Munich, Germany
/ June 21–22: Patient Engagement Solutions Summit /
Philadelphia, PA.
 
 
Industry update
//Novan, Inc. (Durham, NC) announced that Director Robert A. Ingram has been named Chairman of the Board of Directors.//Advaxis, Inc. (Princeton, NJ) announced that Daniel J. O'Connor, President and Chief Executive Officer, has been elected to the Board of Trustees of BioNJ, the statewide network of research-based life sciences companies and stakeholders.//Arrhythmia Research Technology, Inc. (Fitchburg, MA) appointed Mr Bryan S. Ganz to its Board of Directors.//
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