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In this ISSUE

Pharma's Big Push for Value

Will Another Recession Bash the Biopharma Industry?

Pharma Under Pressure to Curb Opioid Abuse

Europe
Oncologists Oppose Brexit, Criticize EU on Clinical Trials
A group of senior European oncologists have expressed their strong opposition to the Brexit (British Exit from the EU) campaign, but have also openly criticized the EU clinical trials directive
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Considering changing product access vendors?  Watch this brief video to learn an effective 4-point methodology to optimize your program transition by addressing data conversion, implementation planning, stakeholder communications, and technology.
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Special Feature
Pharm Exec's Brand of the Year 2016
Pharm Exec's 10th annual Brand of the Year is Bristol-Myers Squibb's Opdivo, which has raced into the lead position in the treatment-shifting immuno-oncology space behind launches in three key cancers—melanoma, lung, and renal
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6 STEPS TO ENSURE SUCCESSFUL PATIENT ACCESS TO INNOVATIVE THERAPIES
LIVE WEBCAST: Thursday, May 26, 2016 at 4 pm BST | 5 pm CEST
Free registration
Opinion
Pharm Exec’s ANTI-BRAND of the Year
It would seem that the industry has much to be optimistic about in 2016. But a look at the winner and runner-up for our “Anti-Brand of the Year” award clarifies how many outside of the industry really see it
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Understanding the Chronic Disease Patient Journey in Emerging Markets
LIVE WEBCAST: Thursday, May 12, 2016, 11 am EDT / 4 pm BST /
5 pm CEST
Register now and join market research consultants Marc Yates and Rachel Howard for this complimentary webinar in which they will explore the chronic disease patient journey in emerging markets. Utilising local knowledge and detailed case studies, they will examine the patient journey from origination through to presentation, diagnosis, treatment choice, follow up and compliance and outline both the opportunities and challenges for global pharma at each stage.
Free registration
Digital Marketing
Facebook's New Algorithm: Attention, Engagement and World Domination
Facebook is the number one social-media network for businesses. Peter Houston asks, How can pharma stay relevant in the feed?
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Calendar
/ June 6–9: BIO International Convention /
San Francisco, CA.
/ June 21–22: Patient Engagement Solutions Summit /
Philadelphia, PA.
/ June 22–23: Global Medical Information and Communications Summit /
Barcelona, Spain.
/ June 23–24: Bio/Pharma Product Forecasting Summit /
Philadelphia, PA.
/ August 15–17: 10th Annual Forum on Transparency and Aggregate Spend /
Washington, DC.
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
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Precision asset valuation Leveraging insights from clinical and market access big data
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Industry update
//Finding a replacement for GlaxoSmithKline CEO Andrew Witty, who is set to retire next year after nearly a decade in the job, will be “relatively expensive,” GSK Chairman Philip Hampton said last week.//Baxter International (Deerfield, IL) reported that Giuseppe Accogli has assumed the role of interim President, Renal, succeeding Jill Schaaf who resigned after two years in the role.//Aclaris Therapeutics, Inc. (Malvern, PA) appointed Kevin Scott as Vice President of Sales.//HarkerBIO (Buffalo, NY) appointed Artem Evdokimov, Ph.D. as Chief Executive Officer.//
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Medical science liaisons Optimizing their impact during product launch
On Demand
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