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In this ISSUE

Drug Compounding: Cause and Cure for High Drug Prices?

2016 Woman of the Year: From Bench to Boardroom

Springtime for Pharma?
Pricing and Reimbursement
Drug Compounding: Cause and Cure for High Drug Prices?
Just as insurers and regulators have sought to tamp down compounding costs and utilization, observers have begun to acknowledge that the practice may serve as an essential antidote to spiraling drug prices.
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Executive Profile
2016 Woman of the Year: From Bench to Boardroom
Pharm Exec profiles Roche's Jennifer Cook, this year’s winner of the Healthcare Businesswomen’s Association Woman of the Year award.
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Calendar
/ Bio/Pharma Product Forecasting /
 
/ Rx Samples Management and Logistics Summit /
 
Marketing and Promotion
Meeting the Multi-Channel Marketing Challenge
Pharma is no stranger to multi-channel marketing (MCM), but, according to Panos Papakonstantinou, Novartis's Head, Digital Commercial, Europe, the industry still needs to perfect its approach to MCM. Pharm Exec met up with Panos at last week's eyeforpharma Barcelona event to find out what needs to be done.
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Opinion
Springtime for Pharma?
Even though pharma's “dark days” are fading away, the chill of the last few months will not soon be forgotten, writes Tom Norton.
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Opinion
SXSW 2016 & The New Alchemy of Hope
In many life situations, it's difficult to be hopeful. But at SXSW Interactive last month, it was difficult to be pessimistic, writes Bill Drummy.
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