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In this ISSUE

The Digital Marketing Platforms Here to Stay

Branding: When One Is Not Enough

Commercial Models for a New Healthcare Ecosystem

E-book: Patient Centric Approach to Product Commercialization

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Regulatory
New Strategies Needed to Clarify Off-Label Marketing
Various factors have altered the landscape for exchange of information on drugs and medical products, but the FDA has not kept pace in updating its rules governing what marketers can say about their therapies, writes Jill Wechsler.
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Strategy
Beyond 2020: Building Strategic Coherence in the New Health Economy
Positioning for success in biopharma requires a self-critical analysis of the risk and rewards among four categories of value differentiation. The key question: How do you define yourself against the competition?
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Calendar
/ March 22–23: 9th Annual Oncology Commercialization and Market Access /
San Francisco, CA.
/ June 21–22: Pharmacy Channel Strategies for Specialty Products /
Philadelphia, PA.
/ June 21–23: EphMRA Annual Conference /
Frankfurt, Germany
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
Emerging Pharma Leaders
Pharm Exec’s Emerging Pharma Leaders 2016 — Nominate Now
Pharm Exec is looking for the fresh faces of pharma leadership. And we'd like your input. Tell us who you think should be included as one of our 2016 Emerging Pharma Leaders. These leaders are vital to the future of the industry, and you can help ensure they get the recognition they deserve. Fill out your nomination today
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Big Data
Data Harmonization: Creating Order from Chaos
Elvis Pacelat asks why the prospect of harmonized content is so challenging, and what can pharma companies learn from other sectors about more optimal, modern ways of working and sharing data?
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Industry update
//PixarBio (Cambridge, MA) appointed David Kaplan as Vice President of Global Sales and Marketing.//Bovie Medical (Clearwater, FL) hired Jeffrey Hoffman as Director of Marketing.//IsoRay (Richland, WA) appointed Michael L. Krachon as Vice President of Sales and Marketing and Lori A. Woods as Senior Marketing Consultant.//
 
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