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In this ISSUE

Eight Tips on Improving KOL Engagement

US Industry Seeks Speedy Congressional Approval of New User Fee Plan

Pharm Exec's Top 50 Companies

Social Media & Marketing
The Answer is Video. Now What Was the Question?
Increasingly, media and marketing companies are looking to online video to rescue shrinking advertising rates and capture coveted social traffic. Peter Houston reports
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Watch this brief video to learn how emerging technologies and virtual engagements like teledetailing and telepromotions can help you succeed in the evolving model for prescriber engagement.
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Special Feature
Pharma Olympics: Who’s On the Podium?
In the spirit of the Olympics, Casey McDonald cites some of the feel-good and not-so-good stories making waves in the competitive world of pharma
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Special Feature
Pharm Exec's 15th Annual Industry Audit
Our latest industry review of shareholder value reveals a sharp performance differential between companies with specialized therapeutic focus and those relying on line diversity, size and scale. By Bill Trombetta
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Calendar
/October 27–28: MedComm 2016 /
San Francisco, CA.
/ December 13–14: Life Sciences Trade and Channel Strategies/
Philadelphia, PA
/ February 22–23, 2017: Speaker Programs 2017 /
Philadelphia, PA
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
Industry update
//Seno Medical Instruments (San Antonio, TX)appointed Tammy Garcia as Senior Vice President of Sales & Marketing.//HealthTell (San Ramon, CA) appointed Bob Barrett as Vice President of Marketing and Commercial Operations.//CoNextions Medical (Sandy, UT) appointed Dan Gruppo as Executive Vice President of Global Sales and Marketing.//
Special Feature
Food and Pharma: The Broadening Reach of Regulators
The lines between the pharma and food industries are blurring, presenting partnering opportunities for life sciences firms — if they understand the regulatory differences, writes Peter Muller.
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