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In this ISSUE

Eight Tips on Improving KOL Engagement

Pharm Exec's Emerging Pharma Leaders 2016

Pharm Exec's Top 50 Companies

Top Story
Content Marketing: Too Big to Ignore
It's safe to say content marketing is here to stay, writes Peter Houston. So what is pharma doing with it?
... /Read more/
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Strategy
Eight Characteristics of Blockbuster Teams
The secret sauce for creating blockbuster brands has always been – and always will be – consistently exceptional team execution. Andy Mehrotra offers the recipe?
... /Read more/
Emerging Pharma Leaders
Christopher Dillard, Senior Director, Marketing, XenoPort
Chris Dillard's path from contemporary ballet dancer to senior director of marketing makes sense, but only when viewed with some perspective
... /Read more/
Calendar
/October 27–28: MedComm 2016 /
San Francisco, CA.
/ December 13–14: Life Sciences Trade and Channel Strategies/
Philadelphia, PA
/ February 8–9, 2017: Speaker Programs 2017 /
Philadelphia, PA
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
Industry update
//AMAG (Waltham, MA) appointed Tony Casciano as Senior Vice President of Sales and Marketing for the company's Hematology and Oncology business.//Astellas appointed John Demaree as Vice President of Oncology Marketing for its Americas operations.//
Emerging Pharma Leaders
Kaya Pai Panandiker, Vice President, Psychiatry Marketing, Lundbeck US
For Kaya Pai Panandiker, treating mental illness is not just a profession, it's a mission
... /Read more/
 
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