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In this ISSUE

Outlook for Biosimilars in 2020

Content Marketing: Too Big to Ignore

Eight Characteristics of Blockbuster Teams

Top Story
Content Marketing's Data Fail: Information Without Insight?
Ben Locwin offers a practical roadmap for pharma brand teams in avoiding the pitfalls in statistical thinking when appraising and presenting data
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Strategy
Are You Winning or Losing in Pharma 2.0?
Stan Bernard offers 12 key questions to determine if your brand team is leveraging today's winning competitive strategies and actions
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Read this Front & Center article to see how your Hub can be a Secret Weapon to improve Outcomes. Learn more
Event
Prospects, Analysis and Trends in Global Pharma 2016
The report Prospects, Analysis and Trends in Global Pharma 2016 consolidated the key themes behind this year's CPhI trade show in Barcelona. William Looney offers a summary of its conclusions
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Calendar
/ December 13–14: Life Sciences Trade and Channel Strategies /
Philadelphia, PA
/ February 22–23, 2017: Speaker Programs 2017 /
Philadelphia, PA
/ March 14–16, 2017: eyeforpharma Barcelona 2017 /
Barcelona, Spain
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
Industry update
//The American Cancer Society (Atlanta, GA) named Sharon Byers as Chief Development and Marketing Officer.//Dornier MedTech America (Kennesaw, GA) named Bob Evensen as Vice President of Sales and Marketing.//Pat Altavilla joined Suneva Medical (San Diego, CA) as Vice President of Marketing.//
Medical Affairs
Eight Tips on Improving KOL Engagement
Gary Kaplan offers surveying tips to help identify both tactical and strategic initiatives required for a true key performance indicator
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