In our April issue of Pharmaceutical Executive
FEATURES
Cover Story
From Bench to Boardroom: 2016’s HBA Woman of the Year
Kathleen Raven
Pharm Exec profiles Roche’s Jennifer Cook, this year’s winner of the Healthcare Businesswomen’s Association Woman of the Year award, who has built a career in close parallel to the rise of biotech as a mainstream and integral driver of global health innovation. |
Compliance
Disclosure D-Day Draws Near in Europe
Julian Upton
European pharma is bracing itself for EFPIA’s June deadline requiring the disclosure of transfer-of-value transactions make to HCPs. Pharm Exec looks at how the industry is preparing for this historic moment. |
Interview
Information in Action: A Conversation with DIA's Barbara Lopez Kunz
William Looney
William Looney speaks with DIA Global Chief Executive Barbara Lopez Kunz to see how a key industry NGO is repositioning itself as the go-to place for the independent knowledge-driven insights that drive decisions in a business with no boundaries. |
Value
Raising the Stakes on Value-Based Pricing
Andrew Parece, Urs Wiedermann
Growth in prescription drug prices has raised the ire of consumers, policymakers, and politicians. Pharma manufacturers now need to demonstrate value to global payers and health technology assessment bodies as a prerequisite for premium prices and/or significant price increases. |
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ALSO IN THIS ISSUE
Pressure Builds to Revamp Off-Label Marketing Rules
Jill Wechsler
The courts, pharma, and policymakers push FDA to rethink communications policy.
Grit: Fighting Cancer, John Wayne Style
Julian Upton
How John Wayne viewed his battles with cancer was consistent with the heroic, tough-guy persona he projected onscreen. And he’s still inspiring patients today.
Advertising and Medicines: The Odd Couple
William Looney
Years of contact have made advertising and medicines a familial codependency. But both industries are struggling to maintain their value in the eyes of decision-makers, whether it be a drug formulary committee or an agency client’s purchasing department.
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| WEBCASTS |
| Medical Science Liaisons: Optimising Their Impact During Product Launch |
| Four Strategies You Need to Maximize the Value of Your Data |
New Tufts CSDD Research: Industry Adoption of eClinical Solutions and CDISC Standards
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The Growing Aging Consumer Population – Living Longer, Living Smarter
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