Pharmaceutical Executive

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In our May issue of Pharmaceutical Executive
FEATURES

Cover Story
Pharm Exec’s Brand of the Year 2016
Casey McDonald
Pharm Exec’s 10th annual Brand of the Year is Bristol-Myers Squibb’s Opdivo, which has raced into the lead position in the treatment-shifting immuno-oncology space behind launches in three key cancers—melanoma, lung, and renal.

Interview
Steering the Change: A Conversation with Jack Bailey, GSK’s US Pharmaceuticals Head
William Looney
William Looney sits down with industry veteran Jack Bailey, who discusses his onboarding strategy as new president of GlaxoSmithKline’s US Pharmaceuticals business along with the progress of GSK’s novel—and often controversial—approaches to sales force compensation and transparency in information disclosure.

Value
Pharma’s Big Push for Value
Terry Hisey, Brett J. Davis
To thrive in the “facts-beat-marketing-hype” future, companies must embrace a new operating model based on end-to-end (E2E) evidence management across the entire product life cycle.

ALSO IN THIS ISSUE
Room with a View: Pharm Exec at the Vantage Point
William Looney
The Boston biotech cluster proved an ideal setting for Pharm Exec's recent annual Editorial Advisory Board meeting, with the prevailing message that even the best environments for innovation require constant nurturing.

Pharma Under Pressure to Curb Opioid Abuse
Jill Wechsler
Policymakers are seeking to limit prescribing while also encouraging innovative R&D.

Pharm Exec’s Anti-Brand of the Year
Casey McDonald
A look at this year’s 2016 Pharm Exec Brand of the Year and it would seem that the industry has much to be optimistic about. But a look at the winner and runner-up for our “Anti-Brand of the Year” award clarifies how many outside of the industry really see it.

WEBCASTS

Medical Science Liaisons: Optimising Their Impact During Product Launch

Four Strategies You Need to Maximize the Value of Your Data

New Tufts CSDD Research: Industry Adoption of eClinical Solutions and CDISC Standards

The Growing Aging Consumer Population – Living Longer, Living Smarter

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