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In our July issue of Pharmaceutical Executive
FEATURES

Cover Story
 Transforming Technology: The Future of the CIO in the Life Sciences
William Looney
Pharm Exec convenes a roundtable discussion with company CIOs and IMS Health to explore how to turn reams of data currently being generated into meaningful insights for its users.
Interview
Keeper of the Name: Bayer US Pharmaceutical President Habib Dable
William Looney
William Looney sits down with Habib Dable, a 22-year veteran of Bayer, to discuss his first few months at the helm of the company’s US pharma operations.
Patients
 Content Connection: The Push for Story-Driven Engagement
Casey McDonald
As drugmakers seek engagement, patients are buried in content. Thus, quality and appealing material is a must to grab a share of the narrow bandwidths that patients possess.
Europe
 ‘PRIME’ Time for Medicines in the EU
 Anusha Bala
A look at how Europe’s new accelerated drug approval scheme can move existing review pathways to something better—and take a page from the FDA experience as well.
ALSO IN THIS ISSUE
 Worlds Beyond the Clinic
William Looney
Amid today's growing constituency of cancer survivors, oncology is testing the historic divide in medicine between what’s science and what’s social.

 Accelerating the Drive for New Antibiotics
Jill Wechsler
It's time for new pharma strategies to combat deadly drug-resistant infections.

Brexit Bombshell: Serious Implications for Pharma
Reflector
The UK's vote suddenly puts the industry on a turbulent track.
 
WEBCASTS
Considering Biosimilars: A Panel Discussion Exploring Perceptions and Potential Adoption
Understanding the Chronic Disease Patient Journey in Emerging Markets
Four Strategies You Need to Maximize the Value of Your Data
 
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