PharmExec Direct: Having trouble viewing the email? Click Here

In this ISSUE

Digital Health: Gaining a Competitive Advantage

Understanding Competitive Intelligence

Developing and Commercializing a Product: To Partner or to “Go It Alone”?

Advertisement
Europe
European Pricing Authorities Fight Back
The external reference pricing circus has rolled back into town, promising another great European show. The fight-back comes via one of Europe's most obscure bodies, the European Integrated Price Information Database—better known as Euripid. Reflector reports
/Read more/
Advertisement
5 Benefits of Liquidating Your Sales Fleet
Providing fleet vehicles to your sales reps seems like a great idea on the surface, but in fact there are many issues hiding below. Have you considered how much a fleet is costing your organization? Reimbursement is an alternative that not only pays off for you but also for your sales reps. Discover the five benefits of transitioning from a fleet program to vehicle reimbursement.
Technology
The New Age of BioDigital Pharma
It's no longer sufficient for a pharma to develop better products or even build simple apps. The industry increasingly needs to create sophisticated predictive algorithms to maximize the ability of its products, write Tom Agan and Fred Geyer
/Read more/
Calendar
/ May 11–12: PharmaMarketing Summit 2017/
Grande Lakes, FL
/ May 21–24: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
/ June 6–7: Pharmaceutical Compliance Congress Canada /
Toronto, CA
/ June 27–28: Publication and Clinical Trial Transparency /
Barcelona, Spain
/ September 14–15: Risk Based Global Monitoring 2017 /
Barcelona, Spain
/ October 24–25: 12th Annual Value-Based Oncology Management /
Scottsdale, AZ
/ February 27–28, 2018: Speaker Programs 2018 /
Philadelphia, PA
 
Advertisement
Advertisement
2017 Real-World Evidence Benchmark Survey
Deloitte's 2017 Real-World Evidence Benchmark Survey shows that life sciences companies are making some progress in using RWE but still have opportunities to expand applications across the value chain, consider new channels to access RWD, and improve their overall capabilities.
Explore this research Today!
Event
Achieving Real Patient-Centric Care
Patient-centric care gets a lot of attention, but what steps can pharma take to truly implement the philosophy of putting the patient first? That was one of the questions on the eyeforpharma Philadelphia conference agenda last month. Michelle Maskaly reports
/Read more/
Advertisement
CHI's Bio-IT World Conference & Expo continues to be a vibrant event that will unite 3,300+ life sciences, pharmaceutical, clinical, healthcare, and IT professionals from more than 40 countries. Spanning three days, the 2017 meeting includes 13 parallel conference tracks, 14 pre-conference workshops, and 3 industry awards. See you on May 23-25, 2017 in Boston, MA!
Learn more
Marketing
Marketing for Social Media: The Solution is Personal
Peter Houston talks to Charles Benaiah, CEO of New York's watzan, who says the key to effective social media marketing is personalization
/Read more/
Advertisement
Talking the Patients' Language – the importance of effective, patient-centered engagement
Live Webinar: Tuesday, June 6 at 8:00am EDT
Register now
Industry update
//Research Partnership expanded its US operations across both the West and East Coast. Director Tom Winter has relocated from London and opened a new office in San Francisco. Director Rachel Howard is opening a new office in New York.//scPharmaceuticals (Lexington, MA) announced the appointment of John Tucker as President and CEO.//Purdue Pharma (Stamford, CT) appointed Josie Martin as Vice President of Corporate Affairs & Communications. //Boston Biomedical (Cambridge, MA) appointed Patricia S. Andrews as Chief Executive Officer.//
Advertisement
Winning the RAT race: A new Center of Excellence to drive development of regenerative medicines
On Demand
Learn more
 
advertise with us / print subscribe / digital subscribe / visit pharmexec.com