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In this ISSUE

Pharma Raises Stakes in Digital Health

Social Media, Value, and the Future of Healthcare Communications

FDA: Leveraging Health IT to Improve Drug Development

Drug Pricing
FDA Approvals Accelerate, Cost Concerns Intensify
Excitement over more new treatments for cancer and rare diseases is offset by cringing over prices, writes Jill Wechsler
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Simplify complex global transparency and disclosure needs
A leading pharmaceutical company was faced with the challenge of providing a single view across their enterprise to gain a greater understanding of the amount of money and resources being allocated across all business units. They found their answer in an end-to-end, configurable compliance data management and reporting solution. Sponsor: LexisNexis(R) Health Care
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Value
Refining Value in Pharma
Value frameworks are now “sexy”. In the US, no fewer than five have emerged since 2015. Leela Barham discusses how the landscape is evolving
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The Changing Market for Drugs to Treat Orphan Diseases
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Opinion
Why Pharma Needs to Catch Up on Digital
A recent IT leadership survey found that many more pharma companies are reporting their digital strategies are ineffective compared to other industries. Heath Jackson looks at why this is – and what they need to do about it
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Through the Patient’s Eyes - Needs, Behaviors and the Science Behind it All
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Interview
Improving Patients’ Lives and Boosting Mature Product Portfolios
In this Q&A, Simon Sturge of Merck KGaA, Darmstadt, Germany, spotlights the development of one injection device that is helping change the treatment-adherence landscape
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Coming to terms with Patient Centricity
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Special Feature
Pharm Exec’s Top 50 Pharma Companies 2017
Pharm Exec’s 17th annual listing of the top biopharma players paints a stable picture of performance for the usual placeholders, but change and disruption to current business models could upend positioning in the years ahead
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Outbound Virtual Engagement: A Brand Manager’s Tool for Covering White Space and Vacant Sales Territories
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Calendar
/ August 8–9: Bio/Pharma Strategic Portfolio Management Summit /
Cambridge, MA
/ August 14–16: 11th Annual Forum on Transparency & Aggregate Spend /
Washington, DC
/ August 16–17: Reimbursement and Access /
Philadelphia, PA
/ August 21–22: Bio/Pharma Forum on Data Science /
Philadelphia, PA
/ September 14-15, 2017: Compliance Congress for Specialty Products /
Boston, MA
/ September 14–15: Risk Based Global Monitoring 2017 /
Barcelona, Spain
/ October 24–25: 12th Annual Value-Based Oncology Management /
Scottsdale, AZ
/ December 12–13: Patient Journey Mapping: From Diagnosis to Treatment /
Philadelphia, PA
/ February 27–28, 2018: Speaker Programs 2018 /
Philadelphia, PA
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Unlocking the Patient Voice: How Digital Technology Can Facilitate Effective Patient Data Capture in Real-World Data Programs
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Industry update
//Astellas (Northbrook, IL) announced that Senior Vice President and Head of Medical Affairs Americas, Shontelle Dodson, Pharm.D., joined the Board of Directors of the National Pharmaceutical Council, a health policy research organization dedicated to advancing good evidence and science, and fostering an environment that supports medical innovation in the US. //Constellation Pharmaceuticals (Cambridge, MA) named Adrian Senderowicz, M.D., as Senior Vice President and Chief Medical Officer. //Baxter International (Deerfield, IL) appointed Cathy R. Smith, EVP and Chief Financial Officer of Target Corporation, to its Board of Directors. //Radius Health (Waltham, MA) named Jesper Høiland, former President of Novo Nordisk USA, as its new president and CEO. Høiland replaces Bob Ward, Radius’s CEO since 2013. //
 
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