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In this ISSUE

The State of Market Insights in Pharma

Research Responses to Patient Privacy Concerns

Personalized Medicine Needs Personalized Marketing

Digital Communications
From Chaos to Calm: Making Sense of Social Media
Many big Pharma companies have been wary of social media. But if you truly want to be customer centric you do need to be in dialogue with your customers — and social media can allow that, writes Will Simpson.
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Value-Based Engagement Models: Making Collaborations between Pharma and Health Systems Work
Live Webinar: Tuesday, February 7 at 11:00am EST
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Strategy
War Games: Win Your Brand with Action!
Stan Bernard outlines the seven ways for pharmas to ensure successful execution of action steps following brand 'war games'
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Biologics Manufacturing – Is Your Company Ready?
Live Webinar: Thursday, February 16 at 11:00am EST
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Forecast
'Cures' Challenges and Communication Changes Ahead
Health reform, pricing pressures will shape drug marketing and development in 2017, writes Jill Wechsler
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Forecast
Pharm Exec's Industry Outlook 2017
The populist-driven shifts trumpeted from the US to the EU leaves plenty of question marks when trying to size up the trajectory of the global pharma industry. One certainty, however, will be change
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Calendar
/ February 8–9, 2017: Speaker Programs 2017 /
Philadelphia, PA
/ March 14–16, 2017: eyeforpharma Barcelona 2017 /
Barcelona, Spain
/ March 29–31, 2017: DIA EuroMeeting 2017 /
Glasgow, UK
/ May 11–12, 2017: PharmaMarketing Summit 2017 /
Grande Lakes, FL
/ May 21–24, 2017: 6th Pharmaceutical Sciences World Congress 2017 /
Stockholm, Sweden
Industry update
//Magnus Larsson was named as Chief Executive Officer of Promimic, a portfolio company of Karolinska Development (Stockholm, Sweden). He replaces Ulf Brogren, who relocates to the Austin, TX to become Promimic's North American Head of Sales.//SPR Therapeutics (Cleveland, OH) named Dave Youngberg as Vice President of Sales. //Newron Pharmaceuticals (Milan, Italy) promoted Dennis Dionne to Vice President of Commercial Affairs.// inVentiv Health Communications appointed Julie Adrian as Managing Director for its European operations.//
 
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