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In this ISSUE

Trump Blasts FDA “Restraints”, High Drug Prices

EU Economic Assessment 2017: Uncomfortable Reading for the Healthcare Business

The Changing Face of Interim Management

Top Story
Improving Customer Engagement: Why Your Data Could Be Letting You Down
While it is foundational to commercial operations, most European life sciences companies are not getting what they need from their customer data, writes Guillaume Roussel
... /Read more/
 
Strategy
The Doctor is Not In: A Test and Learn Approach to Enhancing the Impact of Non-Personal Promotion
In-market experimentation is the best way to address the challenge of pitching brand leaders on new ways to reach their target population through digital and other non-personal channels, write Scott Beauchamp and Michael Calamari
... /Read more/
Technology
Big Data: Crunch Time for Pharma?
With big data one of the hot healthcare topics of the moment, we gauge pharma's response to the hype to see if the industry is poised to take advantage of the promise of advanced analytics
... /Read more/
UK & Ireland
A Vision for Vaccines
Pharm Exec talks to Hugo Fry, Sanofi's General Manager for the UK and General Manager for Sanofi Pasteur UK and Ireland, about his vision for the company and the vaccine space in these markets
... /Read more/
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Calendar
/ March 29–31: DIA EuroMeeting 2017 /
Glasgow, UK
/ April 26–28: CBI's 14th Annual Pharmaceutical Compliance Congress /
Washington, DC
/ May 11–12: PharmaMarketing Summit 2017/
Grande Lakes, FL
/ May 21–24: 6th Pharmaceutical Sciences World Congress 2017/
Stockholm, Sweden
/ June 6–7: Pharmaceutical Compliance Congress Canada/
Toronto, CA
Industry update
//HYC Health (Chicago, IL) hired Chris DeProfio as VP, Account Director, to work on the agency's Singulex account.//Tris Pharma (Monmouth Junction, NJ) appointed Paul Rogers as Chief Commercial Officer.//IDEA Pharma (New York, NY) appointed Geoff Birkett as Vice President, US Client Development.//
 
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