PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

Launch for Long-Term Success

Pharm Exec’s Brands of the Year 2017

Understanding the Digital Workplace

Top Story

Amazon Sets Sights on Pharma

Analysts tells Pharm Exec they expect the online retail giant to enter the pharma space within the next two years
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Run the Trial You Want: Transform clinical trials with better data collection
This paper will focus on the challenges with collecting data required for a protocol and best practices to address them. Learn how to meet the demands of modern trials with modern, cloud based electronic data capture (EDC) systems that enable you to run the trial you want. Sponsored by Veeva Systems

Read it Today!

Direct-to-Consumer

Merck’s Latest Shot Against Shingles

Merck's DTC campaign for its shingles vaccine, Zostavax, uses a more serious, personal messaging approach—as pharmas look to close the conversation gaps between patients and healthcare providers
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Through the Patient's Eyes - Needs, Behaviors and the Science Behind it All
Live Webcast: Wednesday, June 21 at 11:00am EDT

Social Media

Pharma Must Embrace Its Social Media Role

The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid patients, writes Dawn Lacallade
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Emerging Biopharma and Rare Disease: Finding a Needle in a Haystack
Data-driven Patient Recruitment Solutions
Live Webinar: Thursday, June 8 at 2:00pm EDT

Call for Nominations

Pharm Exec’s Emerging Pharma Leaders 2017 — Nominate Here

Click here for details of how to nominate a colleague — or yourself — for Pharm Exec's annual Emerging Pharma Leaders feature
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Talking the Patients' Language – the importance of effective, patient-centered engagement
Live Webinar: Tuesday, June 6 at 8:00am EDT

Strategy

Achieving Fast-Performing Leadership

Pharma and biotech needs to cultivate fast-performing leadership. Bagrat Lalayan outlines a model to get the best results in a competitive business environment
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Winning the RAT race: A new Center of Excellence to drive development of regenerative medicines
On Demand

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Calendar

/ 20–22 June: EphMRA Annual Conference 2017 /

Amsterdam, The Netherlands

/ October 18–19: Commercial Data Insights /

Philadelphia, PA

/ February 27–28, 2018: Speaker Programs 2018 /

Philadelphia, PA

/ March 24-25, 2018: 14^th Annual Pharma Forum /

Philadelphia, PA

2017 Real-World Evidence Benchmark Survey
Deloitte's 2017 Real-World Evidence Benchmark Survey shows that life sciences companies are making some progress in using RWE but still have opportunities to expand applications across the value chain, consider new channels to access RWD, and improve their overall capabilities.

Explore this research Today!

Industry update

//Astellas (Northbrook, IL) appointed Shontelle Dodson as Senior Vice President and Head of Medical Affairs Americas.//ProLung (Salt Like City, OH) announced the promotion of Ryan Snow as Director of Marketing and Business Development.//ENYO Pharma (Paris, France) appointed Dr. Nicolas Guyon-Gellin as Vice President Corporate Development & Strategy.// Spotlight Innovation (Urbandale, IA) reports that the company's Board of Directors has accepted the resignation of Cristopher Grunewald as Chief Executive Officer and appointed John M. Krohn as interim CEO, effective immediately.//

Coming to terms with Patient Centricity
Live Webinar: Tuesday, June 20 at 12:00pm EDT

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