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In this ISSUE

Merck's Latest Shot Against Shingles

Pharm Exec's Brands of the Year 2017

Customer Engagement: A Key Upgrade in Brand Planning for a Multi-Channel World

Top Story
Beyond KOL Marketing: Tapping the Digital Opinion Influencer
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers", write Gregg Fisher and Kevin Michels-Kim
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Run the Trial You Want: Transform clinical trials with better data collection
This paper will focus on the challenges with collecting data required for a protocol and best practices to address them. Learn how to meet the demands of modern trials with modern, cloud based electronic data capture (EDC) systems that enable you to run the trial you want. Sponsored by Veeva Systems - Read it Today!
Medical Affairs
Reinventing the Role of Medical Affairs
As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator, write Loic Plantevin, Christoph Schlegel and Maria Gordian
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The Importance of Stakeholder Research in Rare Disease Drug Development
The approval of novel orphan drug designations continues to grow, while many existing rare disease therapies are receiving approval for expanded indications. With this increase Rare Disease Drug Development and broadening class of products, including some that target the same mutation or molecular defect, sponsors face new and significant market access challenges in securing reimbursement. Sponsored by Covance Learn more
Patient Engagement
The Quest for Meaningful Pharma–Patient Dialogue
With the patient voice growing louder in all aspects of the drug development and commercialization journey, Pharm Exec examines some of the current industry thinking on the evolving pharma-patient relationship
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Coming to terms with Patient Centricity
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Call for Nominations
Pharm Exec's Emerging Pharma Leaders 2017 — Nominate Here
Click here for details of how to nominate a colleague — or yourself — for Pharm Exec's annual Emerging Pharma Leaders feature
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Calendar
/ June 27–28: Publication and Clinical Trial Transparency /
Barcelona, Spain
/ August 22–23: Bio/Pharma Forum on Data Science /
Philadelphia, PA
/ October 18–19: Commercial Data Insights /
Philadelphia, PA
/ February 27–28, 2018: Speaker Programs 2018 /
Philadelphia, PA
/ March 24-25, 2018: 14th Annual Pharma Forum /
Philadelphia, PA
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Precision Medicine in Immuno-Oncology
The ongoing advances in cancer immunotherapy together with precision medicine may promise a bright future for patients. Learn about the two most common biomarkers in clinical trials that are critical for the drug development process. Sponsored by Covance Learn more
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Through the Patient's Eyes - Needs, Behaviors and the Science Behind it All
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Industry update
//CSA Medical (Boston, MA) appointed Jean Bjerke, MBA as Vice President of Marketing. //SCORR Marketing (Kearney, NE) announced the addition of three employees with health science marketing expertise: Lea LaFerla, Vice President of Marketing Services; Edlyn Tobias, Marketing Technology Manager; and James Wang, Associate Director of Business Development.//UDG Healthcare subsidiary Ashfield appointed Greg Flynn as US regional President of its commercial and clinical division. Mick O'Leary will take on Flynn's previous role in the group's Japan office as Regional President of the commercial and clinical division, leading the CMIC Ashfield venture.//
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Launch Excellence V: Surviving and thriving in a specialized world
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Emerging Biopharma and Rare Disease: Finding a Needle in a Haystack
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Compliance
Compliance in the Pharmaceutical Industry: A Marketer's Perspective
Multi-channel marketing manager, Adi Borovick dives into the implications of compliance for marketers in a world where new technologies being created every day
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Talking the Patients' Language – the importance of effective, patient-centered engagement
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