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In this ISSUE

Pharma Raises Stakes in Digital Health

Decoding the Disruption: Making Meaningful Marketing Out of Top Trends

Beyond KOL Marketing: Tapping Digital Opinion Influencers

Top Story
Customer Engagement: A Key Brand-Planning Upgrade
Gregg Fisher reflects on how brand planning can be enhanced to better serve brand and product managers to deliver on the promises of “customer-centric” and “multi-channel” communications
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Simplify complex global transparency and disclosure needs
A leading pharmaceutical company was faced with the challenge of providing a single view across their enterprise to gain a greater understanding of the amount of money and resources being allocated across all business units. They found their answer in an end-to-end, configurable compliance data management and reporting solution. Sponsor: LexisNexis(R) Health Care Learn more
Communications
Social Media, Value, and the Future of Healthcare Communications
Julian Suchman writes that while it’s easy to get excited about new gadgets, that the overall goal of mHealth and social media must be to deepen relationships and communication
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National Pharmacy Market Summary - Market Insights Report
A listing of the top 50 largest acute care hospitals in the US; ranked by size and specialty rank. Learn about QuintilesIMS Top 50 Largest U.S. Acute Care Hospitals, States Ranked by Count of Acute Care Hospitals & Staffed Beds, Acute Care Hospitals by Specialty Type, and More….Read it Today!
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Sales Training
New Sales Reps for a New Era
The era of complex biological drugs requires sales reps with more advanced knowledge, write Bagrat Lalayan
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Through the Patient’s Eyes - Needs, Behaviors and the Science Behind it All
On Demand
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Digital Strategy
Why Pharma Needs to Catch Up on Digital
A recent IT leadership survey found that many more pharma companies are reporting their digital strategies are ineffective compared to other industries. Heath Jackson looks at why this is – and what they need to do about it
... /Read more/
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Using Outbound Virtual Engagement Strategies to Break Through Co-Pay Savings Program Plateaus
Sponsored by TrialCard
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Calendar
/ August 21–22: Bio/Pharma Forum on Data Science /
Philadelphia, PA
/ November 28–29: Commercial Data Insights /
Philadelphia, PA
/ February 27–28, 2018: Speaker Programs 2018 /
Philadelphia, PA
/ March 25–28, 2018: 14th Annual Pharma Forum /
Philadelphia, PA
Industry update
//Nabriva Therapeutics (Vienna, Austria) appointed Francesco Maria Lavino as Chief Commercial Officer. //Digital solutions group Earthware (Newnham, UK) appointed Ed Senior as its new Sales Director. //Crescendo Biologics (Cambridge, UK) named Edward Stewart as Chief Business Officer. // Research Partnership (London, UK) named Anne Cunningham as a Director of its European division. // Cryoport (Irvine, CA) appointed Colin Coffua as Vice President, Strategic Accounts and John Phillips as Executive Director, Consulting Services. //
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The Changing Market for Drugs to Treat Orphan Diseases
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Digital Strategy
Global Harmonization of Customer Data
Cherry Cabading and Mona Rakibe outline how the use of modern data management techniques can help companies see improvements in sales effectiveness, data steward productivity and overall data quality
... /Read more/
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