PHARMACEUTICAL EXECUTIVE NEWSLETTER

In this ISSUE

The 'Hear’ and Now for Social Media

Pharma in the News Spotlight

You Are Pharma

Top Story

Survival and Success in the Age of “Too Much Information”

For marketers, getting messages out in the age of polarization and “TMI” requires common sense and courage, says Al Topin
... /Read more/

Launching into Value: Pharma’s Quest to Align Drug Prices with Outcomes
Live Webcast: Wednesday, October 11 at 11:00am EDT

Data

How Data Science & Network Analytics Can Help Pharma Shift from Brand Centricity to Customer Centricity

Healthcare companies are overwhelming physicians and hospitals with brand messaging overlap. Let’s use data science to fix that, says Kevin Troyanos
... /Read more/

RIM Best Practices: Unifying Data, Content & Regulatory Processes
On Demand

Learn more

Data

Using Data to Capture Value in Pharma

In the second of three blogs on how digital strategy and a “data culture” can help define and deliver value, David Ormesher focuses on Value Capture
... /Read more/

Digital Communications

Email’s All That

Charles Benaiah discusses email marketing opportunities through the lens of 1999’s comedy drama, She’s All That.
... /Read more/

Driving Great Access to Healthcare Professional and Increasing Brand Performance How Virtual Engagement is Becoming a Must Have Component of any Pharmaceutical Sales Strategy
Sponsored by TrialCard

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Calendar

/ October 26–27: MedComm 2017/

San Francisco, CA

/ November 28–29: Commercial Data Insights /

Philadelphia, PA

/ December 4–5: Connected Devices in Healthcare /

San Diego, CA

/ December 6–7: The Medical Writers Summit for Regulatory and Medical Communications Writers /

Philadelphia, PA

/ February 7–8, 2018: Speaker Programs 2018 /

Philadelphia, PA

/ March 25–28, 2018: 14^th Annual Pharma Forum /

Philadelphia, PA

Industry update

//Conversis (Bicester, UK) appointed Jamie Newall as Chief Executive Officer. //Amarin (Bedminster, NJ) appointed Mark Salyer to the newly-created position of Chief Commercial Officer. //Ipsen (Paris, France) appointed Ian Weatherhead as Vice President, Corporate External Communications. // Craig Boyd joined Envigo (Princeton, NJ) as Chief Commercial Officer. //

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