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| Top Story |
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Are We Slaves to Predictability?
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The status quo pharma marketing model is still relied upon by the big brands, not because the results are amazing, but because they are predictable. It's time to challenge convention, says James Talerico
... /Read more/ |
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Launching into Value: Pharma’s Quest to Align Drug Prices with Outcomes
On Demand
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| Calendar |
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| Industry update |
| //PharmaLex Group (Frankfurt, Germany and Fairfax, VA) appointed Adrian Pencak as its new executive vice president, business development and marketing. //Lighthouse Medical Communications US (New York, NY) appointed Andy Willmer to head its operations. //Wilmington Healthcare (Basildon, UK) appointed Gareth Thurston as an account director to oversee a number of key accounts across its portfolio. // Tonic Life Communications appointed Ann Bartling as managing director, EU, based in London, UK. // |
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