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In this ISSUE

Has Amazon Created a Solution to Pharma's "Last Mile" Problem?

Are We Slaves to Predictability?

FDA Considers More Targeted Risk Information in DTC Ads
Top Story
Social Media: Solving the Adverse Event Reporting Problem
Organizations can now confidently leverage social media and messaging platforms to market and share content, writes Dawn Lacallade
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Data
Multidisciplinary Care Teams — Challenge or Opportunity?
Abigail Bernardi explains how a better understanding of connections among practitioners on care teams helps sales reps build relationships while benefitting a company's marketing efforts
... /Read more/
Data
Driving Decisions with Data: Sundeep Bhan, Prognos
Pharm Exec speaks to Prognos CEO Sundeep Bhan about how the company's unique offering will reach beyond life sciences as the long-promised benefits of AI become reality
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Recruitment
Job Hunter Meet Headhunter
John Sattler offers some tips on engaging executive and professional recruiters
... /Read more/
Video
Follow Pharm Exec on YouTube
On its new YouTube channel, Pharm Exec talks with Bioethics International's Jennifer Miller about the industry's reputation
... /Read more/
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Launching into Value: Pharma’s Quest to Align Drug Prices with Outcomes
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Calendar
/ November 28–29: Commercial Data Insights /
Philadelphia, PA
/ December 4–5: Connected Devices in Healthcare /
San Diego, CA
/ December 6–7: The Medical Writers Summit for Regulatory and Medical Communications Writers /
Philadelphia, PA
/ February 7–8, 2018: Speaker Programs 2018 /
Philadelphia, PA
/ March 25–28, 2018: 14th Annual Pharma Forum /
Philadelphia, PA
Industry update
//SCORR Marketing (Kearney, NE) announced the appointment of Joan Chambers as senior strategic advisor. //Carolyn Ewing-Turner joined Signet Accel (Columbus, OH) as vice president of Marketing. Curt Weber also joined the company as national sales director of its pharma division //Syros Pharmaceuticals (Cambridge, MA), appointed industry veteran Jeremy P. Springhorn, Ph.D., as chief business officer. //
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