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In our March issue of Pharmaceutical Executive
FEATURES

From the Editor
 Big Money and Big Data
 Lisa Henderson
No longer just hype, investing in big data is the path to the future for pharma, even if big returns aren't a direct result.
Cover Story
Big Data: Is It Crunch Time for Pharma?
 Julian Upton
With big data one of the hot healthcare topics of the moment, we gauge pharma’s response to the hype to see if the industry is poised to take advantage of the promise of advanced analytics.
Technology
 Precision Medicine and Big Data
 Brandi Davis-Dusenbery
How integrating next-generation sequencing data can advance efforts in immuno-oncology research.
Technology
 Setting Sights on the Smart Supply Chain
 Julian Upton
Amid the push for a more intelligent and predictive supply chain, is it imperative for pharma companies to advance with their supply chain digitization strategies now—or is there still time to “wait and see?”
Biotech Roundtable
 The Quest for Translation
 Pharm Exec
Facing mixed market signals, biotech companies look to rise above the fray in advancing new-wave discoveries to the clinical finish line.

ALSO IN THIS ISSUE
 Global Pharma Deals with US Trade Overhauls
Jill Wechsler
Attack on treaties and imports threatens international operations …Read more

Changing Faces: The Pharma and Biotech Interim Manager
Geoff Newman
A look at how pharma and biotech interim management has evolved in the last 20 years …Read more

 
WEBCASTS
Commercializing Drugs with Companion Diagnostics
How the Life Sciences Cloud Coalition Is Driving Greater Innovation and Collaboration for Sponsors
Supporting internal and external decision-making through effective MSL activities
Achieving Success in the Biosimilar Market
Why Patient Support Programs Need a Personal Approach
 
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