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In our May issue of Pharmaceutical Executive
FEATURES

Cover Story
 Pharm Exec's Brands of the Year 2017
 Pharm Exec Editors
Pharm Exec's 11th annual Brand of the Year feature sees us break the norm to instead profile five products that are shining the spotlight on five critical and highly debated aspects of healthcare and R&D.
Strategy
Launch for Long-Term Success
 Romney Resney, Alex Aboshiha, Erica Carlisle, Steve Waddell
Study examines why a pharma brand's early sales are not a trusted predictor for total lifetime value—it's about driving waves of growth.
Strategy
 Portfolio Management Health Check
 Richard M. Bayney
For pharma, diagnosing what ails or strengthens performance in this critical corporate discipline may help reshape business prognosis.
Marketing
 Merck's Latest Shot Against Shingles
 Julian Upton
Merck's new DTC campaign for its shingles vaccine, Zostavax, uses a more serious, personal messaging approach—as pharmas look to close the conversation gaps between patients and healthcare providers.

ALSO IN THIS ISSUE
 From the Editor: Don't be the Next #Hashtag
Lisa Henderson
Recent PR disasters in other industries raise an important reputational question that can apply to pharma as well: do you want to be someone that works the system or improves the system? …Read more

Measuring the Value of Prescription Drugs
Jill Wechsler
Payers and pharma companies seek outcomes data for evidence-based reimbursement deals. …Read more

Another European Drug Pricing Spat
Reflector
Grant-boosted Euripid pushes revitalized defense of external reference pricing system …Read more

 
WEBCASTS
Winning the RAT Race: A New Center of Excellence to Drive Development of Regenerative Medicine
Patient Centricity: Turning Rhetoric into Reality
Biologics Manufacturing – Is Your Company Ready?
Value-Based Engagement Models: Making Collaborations between Pharma and Health Systems Work
From Big Data to Measurable Outcomes: Success with Value-Based Contracts
 
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