In our July issue of Pharmaceutical Executive
FEATURES
Digital Health
Pharma Raises Stakes in Digital Health
Michelle Maskaly
The rapid development and take-up of digital technology is changing the way pharma engages with patients—but the industry's potential in tapping digital health to transform patient care hinges on new shifts in culture and business strategy. |
Digital Health
Upgrading Adherence: Patient Insights in the Age of AI
Julian Upton
With the patient voice growing louder in all aspects of the drug development and commercialization journey, Pharm Exec examines some of the current industry thinking on the evolving pharma-patient relationship. |
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The Changing Market for Drugs to Treat Orphan Diseases
Live Webinar: Tuesday, July 18 at 10am EDT
 Register now |
Digital Health
The Four Core Elements of a Solid Digital Health Infrastructure
Hensley Evans, Anshul Agarwal, Connie Bazos
Digital health devices are changing the way pharma engages with patients and providers. But how can companies lay the groundwork for success in this area? |
Technology
Can AI Improve Sales Productivity?
David Keane
With the physician-access climate as daunting as ever for sales reps, four best practices in implementing artificial intelligence-based technology to help achieve engagement wins are explored. |
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Through the Patient's Eyes - Needs, Behaviors and the Science Behind it All
On Demand Webcast
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Interview
Improving Patients’ Lives and Boosting Mature Product Portfolios
Julian Upton
A Q&A with Merck KGaA’s Simon Sturge spotlights the development of one injection device that is helping change the treatment-adherence landscape. |
From the Editor
The 1,2,3’s of VBCs
Lisa Henderson
As we step further into the waters of value-based contracting arrangements, lessons learned must be shared—including the role of the patient in the equation. |
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Launch Excellence V: Surviving and thriving in a specialized world
On Demand Webcast
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ALSO IN THIS ISSUE
There’s a Digital Health App for That!
Christen Harm
Highlighting a sampling of new health devices that span the wide focus of digital technology …Read more
Removing Uncertainty from the Drug Insurance Conversation
Daniel Brettler
For better alignment of coverage and risk, evidence-based arguments are critical during the underwriting process …Read more
Reflections from DIA
Three messages that resonated from this year’s annual meeting of the Drug Information Association …Read more
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| WEBCASTS |
| Personalized Medicine: Commercializing Drugs with Companion Diagnostics |
| Regenerative Medicine: Overcoming Obstacles to Reimbursement and Market Access |
Patient Centricity: Turning Rhetoric into Reality
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Biologics Manufacturing – Is Your Company Ready?
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Value-Based Engagement Models: Making Collaborations between Pharma and Health Systems Work
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From Big Data to Measurable Outcomes: Success with Value-Based Contracts
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