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In this ISSUE

Small Biotechs Gain as Clinical Trial Outsourcing Grows

Building Healthcare's "Ground Truth" with AI

Specialty Supply Chain Decisions

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Top Story
Biosimilars Battles Heat Up
With the rise in industry programs for developing biosimilars, tensions are high as innovator firms back strategies that appear designed to delay competition. Jill Wechsler reports
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Sales & Marketing
Aligning Tactics with the Goals of Value-Based Care
The marketing challenge for pharmaceutical companies has now shifted to "How can we successfully and cost-effectively assist providers in orchestrating better care?" William Febbo reports
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Sales & Marketing
Learning, Retaining, Applying Information: Preparing Reps for Success in the Field
The most effective way to train sales reps and boost their success is to consider the learner/user experience in all facets, in every training encounter, and on each training platform, writes Shaun McMahon
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Calendar
/ September 25–26: Finance and Accounting for Bioscience Companies /
Boston, MA
/ September 25–26: 4th Annual Bio/Pharmaceutical Product Launch Summit /
Cambridge, MA
/ September 27: 3rd Edition Drug Pricing Transparency Congress /
Philadelphia, PA
/ November 14–15: Commercial Data Insights 2018 /
Philadelphia, PA
/ November 14–15: 5th Annual Global Compliance Congress for Life Sciences /
London, UK
/ November 28–29: Compliant Patient Support Programs Summit /
Chicago, IL
/ December 3–4: Digital Therapeutics /
New York, NY
/ December 4–5: Bio/Pharma Compliance Congress on Non-Promotional Activities /
Philadelphia, PA
/ December 4–5: Managed Markets Compliance Congress 2018 /
Philadelphia, PA
/ December 12: Specialty Product Data Strategies /
Philadelphia, PA
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Sales & Marketing
Beyond Big Data: Meeting the Specialty Marketing Challenge
With specialty companies getting smarter in applying their big data insights to product marketing, the true commercial potential of machine learning and predictive modeling may soon be within reach
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Pharm Exec Podcast: Specialty Pharma
In this episode, the Pharm Exec team discuss specialty pharma marketing, logistics, and pricing, and dive into the forces that are driving this segment of the industry
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Industry update
// Jacqualyn ("Jackie") Fouse, Ph.D. was named as the next Chief Executive Officer of Agios Pharmaceuticals (Cambridge, MA), effective February 1, 2019. Current CEO David Schenkein, M.D. will transition to the role of Executive Chairman of the Board of Directors and serve as a member of the Board's Science & Technology Committee. // resTORbio (Boston, MA) appointed Meredith Manning as Chief Commercial Officer. // Deciphera Pharmaceuticals (Waltham, MA) appointed Daniel C. Martin as Chief Commercial Officer. // Codiak BioSciences (Cambridge, MA) announced the appointment of Robert M. Brenner, M.D. as Executive Vice President and Head of Research and Development. // Manuel Aivado, M.D, Ph.D, was named President and Chief Executive Officer of Aileron Therapeutics (Watertown, MA). // Achillion Pharmaceuticals (New Haven, CT) announced the appointment of Paul Firuta to the position of Executive Vice President and Chief Operating Officer. // Pfenex (San Diego, CA) announced that Dr. Shawn A. Scranton, will be joining the company as Chief Operating Officer, effective October 1, 2018. //
 
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