In our February issue of Pharmaceutical Executive
FEATURES
Cover Story
Pharma's Image Fix: Lessons from the Field
Lisa Henderson
Pharm Exec talks to Lieutenant General (Ret) Rick Lynch, US Army, and Bob Jansen, CEO of Zensights, to review the military-industry effort to instill the principles of adaptive leadership into today's pharma leader. |
Pharma Reputation
Accentuate the Positive
Julian Upton
Whether the pharma industry is navigating calm or choppy waters, it should be smarter and more assertive in telling its story to its stakeholders—most importantly, patients and the wider public. |
Pharma Reputation
The Innovation Distinction
Michelle Maskaly
The biotech sector has managed to elude the negative perceptions saddling traditional pharma these days. We examine the reasons why. |
Interview
Richard Lajoie: Valeant's Northern Face
PharmaBoardroom
Richard Lajoie, the new head of Valeant Canada, shares his main priorities for the business, including growing its domestic manufacturing as a key cog globally. |
Outlook
Industry Engine Check
Peter Young
2017 was a year of swings and momentum for the pharma and biotech markets. Is more stable footing ahead? |
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ALSO IN THIS ISSUE
Leadership in All the Right Places
Lisa Henderson
Drawing parallels from the world of football coaching in evaluating and grooming future C-suite pharma leaders—call it the quest to see "what right looks like?" …Read more
More New Drugs, Generics Reshape Pharma Markets
Jill Wechsler
Low-cost follow-ons and biosimilars please payers but heighten competitive battles with brands …Read more
Brexit's Sunny Side
Julian Upton
Assembling a few rare slivers of positivity on UK pharma's future …Read more
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| WEBCASTS |
| The Changing Market for Drugs to Treat Orphan Diseases |
| Through the Patient's Eyes — Needs, Behaviors and the Science Behind It All |
Unlocking the Patient Voice: How Digital Technology Can Facilitate Effective Patient Data Capture in Real-World Data Programs
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Regenerative Medicine: Overcoming Obstacles to Reimbursement and Market Access
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Patient Centricity: Turning Rhetoric into Reality
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Biologics Manufacturing – Is Your Company Ready?
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Value-Based Engagement Models: Making Collaborations between Pharma and Health Systems Work
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