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In this ISSUE

Changing Skies: Pharm Exec's 2018 Industry Forecast

3 Behavioral Biases that Stunt the Potential of Marketers

Atopic Dermatitis — Going Beyond the Pill

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2018 EPL Nominations
Pharm Exec's Emerging Pharma Leaders 2018 Call for Nominations
Read more for details of how to nominate a colleague or yourself for Pharm Exec's Emerging Pharma Leaders 2018.
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Deloitte's 2018 Life Sciences Accounting & Financial Reporting Update
How can life sciences companies keep pace with emerging accounting and financial reporting challenges? Learn about new accounting standards for revenue recognition, leases, and definition of a business and existing rules for R&D, acquisitions and divestitures, income taxes and more. Our ninth annual report also includes interpretive guidance to help you address these challenges.
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Featured
The Pharm Exec Podcast:
Episode 7
In the seventh episode of the Pharm Exec podcast series, our editors, Michelle and Christen discuss key takeaways from a variety of industry conferences that took place across the globe.
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Patient Engagement in Clinical Trials
Thursday, May 17, 2018 at 11am EDT | 8am PDT | 4pm BST | 5pm CEST
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Peer-to-Peer
Medical Affairs' Search for Meaning
The way to achieve best patient outcomes for the medical affairs function is true peer-to-peer partnerships with external experts and the medical community, write Alexander Bedenkov, Filip Surmont, and Maarten Beekman.
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Capturing The Attention of Investors: How to create a compelling value story
Live Webcast: Wednesday, May 16, 2018
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Vaccines
Vaccines and AMR: Strengthening the Fight
IFPMA's Thomas Cueni, chair of the AMR Industry Alliance, outlines the critical importance of vaccines in the fight against AMR and infectious diseases.
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HCP Multichannel Marketing – What Does Great Look Like?
On Demand
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Technology
Enhancing the Focus: Halozyme's Helen Torley
CEO Helen Torley talks to Pharm Exec about her vision for Halozyme as a multi-product oncology biotech.
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Calendar
 
/ Pharma Marketing Summit 5/10-5/11 /
 
/ Real-Time Benefit Check & ePrior Authorization Summit 5/15-5/16 /
 
/ e-Rx and EHR 2018 5/15-5/16 /
 
/ Managed Access Programmes and Accelerated Pathway 5/16-5/17 /
 
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