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8 February, 2011
In this issue
Will Your Market Access Strategy Work in Asia-Pac?
Stefan Janssens looks at the aspects of a European market access strategy that are transferable — and those that aren’t.
More...
Pfizer Closure “Shocking Wake Up Call” for UK
Reactions to the news that Pfizer is closing its Sandwich, Kent, site has run the gamut from disappointment to near-hysteria.
More...
Branded Pharma: Take A Leaf from the Generics Industry Book
European research-based pharma needs to convey its messages as strong as the EGA does, writes Reflector.
More...
Life Sciences Forum — March
Pharm Exec will be speaking at this year’s Oracle Life Sciences Forum in London in March. More information about the event can be found here.
More...

Also in this issue…
Exclusive Interview with UCB’s Roch Doliveux
Pfizer CMO Named Healthcare Businesswoman of the Year
Read Our New Global Digest Here

 
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