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23 February, 2011
In this issue
The Pain in Spain
The pain of the Spanish drug spending squeeze extends far beyond ‘the plain’, says Reflector.
More...
Pharm Exec’s Brand of the Year
Novartis' Gilenya, Pharm Exec's Brand of the Year, is a step forward in treating Multiple Sclerosis. But generating increased compliance is still a tough pill to swallow.
More...
China: Business as Unusual
If there is one market this year that requires a click on the refresh button, it's China. If the 'growth curve' key was pressed, it should be your first delete.
More...
Procurement: Growing Stronger After the Storm
To manage through a resource-constrained environment, it is essential to get the most out of procurement planning.
More...

Also this week…
EMA Sets Agenda for 2011
India Pursues Biosimilars
Re-inventing R&D

Event Profile
 
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6th Annual eMarketing Europe
March 1-3 2011
Munich, Germany

Increase sales & brand awareness through engaging Physicians, Patients & Payers

Over 400 senior pharma eMarketers / 35+ speakers / 15 case studies Munich will play host to the 6th Annual eMarketing Europe summit next March, 1st -3rd. Read more

 

 
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