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  Pharmaceutical Executive Europe  E-News
 
February 23, 2010

IN THIS ISSUE
NICE Outlook
European Legislation
Marketing Excellence
Digital IQ



cover
What Lies Ahead for NICE?
Last year saw the National Institute for Clinical Excellence navigating some choppy waters. Is 2010 shaping up to be any easier? More...
cover
Of Apes and Ombudsmen
Following complaints from the European Coalition to End Animal Experiments, the European Ombudsman has opened an investigation into animal research. But is it for the right reasons? More...
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The Seven Sins of Marketing Excellence
Marketing expert Dr Brian D Smith outlines seven reasons why your marketing excellence programme can go wrong. More...
What's Your Company's Digital IQ? Take our quick survey here.
Event Profile
Eyeforpharma

5th Annual eMarketing Europe
March 3 – 4 2010
Hilton Hotel
Berlin, Germany
Eyeforpharma's industry leading eMarketing Summit returns for its fifth successful year with a new format and new concepts for 2010, you'll hear from the most experienced and innovative eMarketing experts and enjoy an interactive hands-on learning experience.

Read more...

Also in this week’s issue:
UK Non-Exec Director of the Year's Personalized Medicine Promise
Learn To Be A High Performance Leader
The Week In Pharma, In Pharma' Own Words
Who’s On the Move in Pharma?
Survey

This week we asked...

Do you think the US efforts to reform healthcare are


Good for pharma 19%
Bad for pharma 38%
Doomed to failure 24%
The right idea 19%

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jupton@advanstar.com

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jgray@advanstar.com

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