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Pharmaceutical Executive Europe E-News  
 
 
 
 
 
 
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We asked...
If you’re planning to enter the emerging markets over the next 3 years, what will your primary entry strategy be?

Adapt portfolio 17%
License out products 17%
Joint venture 17%
Combination of approaches 36%
No plans to enter 8%
Other 5%

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May 12,2010
This week…
Market Access in the UK
In an increasingly fragmented market place, understanding the networks of influence is key to market access strategy, says David Round. More...
Regulating Pharmacies in the Digital Age
The EU’s ENVI Committee is striving to bring internet drug sales under new safety rules, but how can such legislation be enforced? More...
Record Year for Doctors Online
More doctors are logging on to the internet than ever before. How can you optimize your social media marketing to make sure you reach them? More...
Competitive Analysis in 3-D
The age of ‘flat’ competitive planning is over, says Stan Bernard. More...
Also in the news…
Managing the Three Risk Drivers of Drug Development
From An Ageing to An ‘Ageless’ Society — But How Do We Pay For It?
Who’s On the Move in Pharma?

 
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