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Pharmaceutical Executive Europe E-News  
 
 
 
 
 
 

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We asked 50 pharma leaders, In which area do you think new technology will have the greatest impact in the coming years?

R&D 29%
Sales 8%
Partnering 12%
Supply Chain 14%
Manufacturing 10%
Patient /HCP Communications 27%

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31 May, 2011
In this Issue
Botanical Drugs — No Patent, No Expiry?
What if a new drug could be trademarked instead of patented, keeping generics companies at bay for the life of the trademark, ie, forever?
More...
Pharma’s Most Influential Leaders
Ahead of Pharm Exec’s 30th Anniversary issue, which will champion 30 leaders who have had a profound effect on the industry, we’re asking for who you think has had the most influence on pharma in the last three decades.
More...
Competition 2.0: Brands Versus Generics
Over the past decade, the frequency and intensity of brand versus generic competition has grown dramatically and will surge globally as the industry continues its transition into the competitive stage of its lifecycle.
More...
Why is Building a Successful Marketing Programme So Difficult?
According to IMS data, in 2009 33 compounds were expected to be blockbusters but only 10 actually came through. Al Topin says that the main problem is one of alignment. Or, more accurately, the lack thereof.
More...
Also in this issue…
The Marriage of Small Molecules and Biologics
Amylin Sues Eli Lilly
Clinical Trials Apps: The Genius of Apple

 
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