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Pharmaceutical Executive Europe E-News  
 
 
 
 
 
 
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With the recession starting to ease, we asked 99 companies how their company is faring compared with this time last year?

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2 June, 2010
In this issue
Kick-Start Your Social Media Strategy
The industry has struggled to relinquish control of the marketing message, but social media means that pharma now has to get people talking and listen to what they’re saying. How do marketers make that transition? More...
Are Partnerships in India Keeping You Up at Night?
With strong R&D capabilities and a highly educated workforce, India presents an attractive alternative to European firms. But anyone who has worked there knows that it’s not that simple. A webinar next month aims to help overcome India’s challenges. More...
Market Access in France
Successful market access in France depends on gaining a 360-degree customer view and rapid insight into the country’s newly regionalized health structure. More...
WHO Threatens Industry Shut-out on Counterfeit Regulation
Brazil and India pushed hard at the World Health Assembly for a resolution to curb pharma from over-labelling their generics as counterfeit and restricting market access. But it’s a fine line between eliminating bias and discouraging innovation.More...
Also in this issue …
Patient Cliff Pushes Pharma to the Brink
Irish Pharma Backs ‘Innovation Island’
Who’s On the Move in Pharma?


 
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