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JUNE 16, 2009
In this week’s digital magazine
Why doctors are disillusioned with pharma
Despite pharma’s ongoing move from a product-centric to a customer-centric model, doctors around the world remain generally disappointed with the service they’re receiving. But some companies, and countries, are seeing better results. More...
Smart out-licensing to survive the ‘shakeout’
Ben Bonifant and Joe Dillon look at what smart out-licensing companies can do to thrive in the increasingly divided pharma market. More...
Europe moves to relax DTC rules
A European Commission (EC) proposal that would allow drugmakers to disseminate certain information on prescription medicines directly to European patients is being considered by the UK’s MHRA. More...
Too much market focus can be a bad thing
Dr Brian D. Smith looks at the value of management science to real-world pharmaceutical executives. More...
 
The European week
Depressing times for Lundbeck
Ireland’s ICON extends partnership with Lilly
Alzheimer’s hope from Japan
Antimicrobial drug breakthrough
GSK’s first vaccine venture set for China
The recession see-saw: a word from the editor
On the web
A cautionary tale for executives
Wyeth Winds Up With New Pristiq Campaign
Bank on IT

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