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Survey
We asked 50 pharma leaders, which emerging market is your company most interested in?

Brazil 35%
China 32%
Eastern Europe 5%
India 11%
Russia 16%

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editor@pharmexeceurope.com

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19 July, 2011

In this Issue
Cancer: Pharma's Moving Target
We've heard the objective: to make most cancers a curable, chronic condition. But with soaring costs, demanding patients, crowded therapeutic competition, and new diagnostic reimbursement challenges ahead, can industry deliver?
More...
The Optimum Company Conditions for Innovation
A new report from the Economist Intelligence Unit explores what companies need to do to foster a culture of innovation.
More...
10 Emergency Brand Building Questions
10 sure-fire questions you need to answer before you can build your marketing programme.
More...
How to Prevent a Facebook Faux Pas
What are the 'Likes' and 'Dislikes' of the world of pharma social media?
More...

How Are You Tackling Counterfeiting?
Research suggests that companies should be applying a multi-layer approach to counterfeiting. We'd like to know about the technologies you are using to eliminating counterfeit medicines entering the supply chain. Please take our quick survey here.
More...

Also in this issue…
Offsetting Budget Cuts
Supply Chain Under Scrutiny
Pharma Global Events

 
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